MARS (Metropolitan Activity Relocation Simulator)
"The goal of modelling, and of scientific endeavor more generally, is to build shared understanding that provides insight into the world and helps to solve important problems." - Sterman, J. D. (2000). Business Dynamics - Systems Thinking and Modeling for a Complex World, McGraw-Hill Higher Education.
"Einstein once said that scientific theories should be made as simple as possible, but not simpler." Ball, P. (2004). critical mass - how one thing leads to another, Arrow Books, London.